Gestión Comercial en las Cooperativas de Ahorro y Crédito en el Municipio de Villavicencio, Meta / Jency Zaret Becerra Murcia, Leidy Viviana Gutiérrez García y Rosa Bianeth Quintana Romero ; director Claudia Milena Pérez Peralta.

Trabajo de grado (Administrador de Empresas) -- Corporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Administración de Empresas. Sincelejo, 2019.

To address the issue of business management in credit unions in the municipality of
Villavicencio - Meta, aims to: identify the variables that influence business management in credit
unions in Villavicencio; determine the process of what should be done and prepare in a
commercial management in the credit unions of Villavicencio; make a comparative chart of the
commercial management strategies that the savings and credit cooperatives have been carrying
out in the city of Villavicencio; Propose appropriate tools to administer and manage business
management activities in credit unions in the municipality of Villavicencio. The methodology
applied presented a quantitative approach, type of descriptive research. Using techniques for data
collection through primary and secondary sources. The results describe the identification of
variables that influence commercial management and the research process through the
application of the DOFA matrix (Weaknesses, Opportunities, Strengths and Threats). The results
of the work made it possible to demonstrate the qualification given in the attention to cash and
speed in the requested service, interpersonal relationships between collaborators and associates,
through the comparative table of business management strategies, selected tools are proposed to
manage and manage business management activities, through the applications of the marketing
mix.
El trabajo.

Administración de Empresas